Maintenance and Service
for personal and fleet vehicles
The owner hired us to create a website and to develop a brand to build on their already unique logo. The start up service centre had just moved to a location on a farm between Ancaster, Ontario and Brantford, Ontario. The unusual location fit perfectly with the young entrepreneur. He believes in the values of respect, honesty and integrity of the rural community. Those values combined with his passion for being the best at his trade with keeping up to date in all the latest technology for automotive servicing and repair, became our focus as his new business's point of difference and competitive advantage.
We speak to that clearly with the tagline we developed " OLD-STYLE VALUE, NEW-TECH SAVVY" and we enhanced that positioning with personal quotes throughout the messaging containing a repeated promise from the owner, of "VALUE PRICED TOP QUALITY SERVICE IS MY PROMISE TO YOU AND YOUR VEHICLE".
The brand and positioning was brought to life with visuals of beautiful old vehicles beside new vehicles. As well as images of the owner and his staff talking to and working for their customers.
full services provided
Logo design refinement
Stock photo compositions
Social media integration