Trinity Automotive - VEHICLE MAINTENANCE AND REPAIR SERVICE

THE CHALLENGE

The start up service centre had just moved to a location on a farm between Ancaster, Ontario and Brantford, Ontario.

THE OPPORTUNITY

The unusual location fit perfectly with the young entrepreneur. He believes in the values of respect, honesty and integrity of the older rural community. Those values combined with his passion for being the best at his trade with keeping up to date in all the latest technology for automotive servicing and repair, became our focus as his new business's point of difference and competitive advantage.

We speak to that clearly with the tagline created "OLD-STYLE VALUE, NEW-TECH SAVVY" and we enhanced that positioning with personal quotes throughout the messaging containing a repeated promise from the owner, of "VALUE PRICED TOP QUALITY SERVICE IS MY PROMISE TO YOU AND YOUR VEHICLE".  

The brand and positioning was brought to life with visuals of beautiful old style vehicles beside new hi tech vehicles. We used the red barn as a unique asset which became a hero on his farm location. The owner and his staff talking to and working for their customers enjoying this unique location environment.

full services provided 

Brand development
Logo design refinement
Stock photo compositions
Location photography
    (Kazuyoshi Ehara)
Location videography
     (Kazuyoshi Ehara) 
Website design/build
Social media integration
Sales literature
Magazine ads
Slide presentation
Business cards
Signage